WHEN HEALING SYSTEMS GET SIDETRACKED
Health is one of the well-marketed and heavily advertised fields around the globe. Let it be
health tourism, wellness resorts, or medical insurance schemes, people these days are
conditioned to fall for everything under the tag “health and wellness”.
Wellness tourism has become a billion-dollar business since the end of the penultimate decade,
but it truly dates back to the time when we found that the nature we live and thrive in could be a
better ground for minting a fortune. Since then, ‘calling the man back to the lap of nature ‘ has
become the propaganda of the business giants. So what if a country has one of the best
indigenous healing systems that can boast the tradition and expertise of centuries? No doubt,
marketing would be every entrepreneur’s dream. And that is how Ayurveda comes into the
picture. From spa clinics to the so-called staycation culture, Ayurveda is unnecessarily being
branded as a part of numerous current trends.
Ayurveda is a 5000-year-old holistic healing technique that is rooted in the relationship between
a physician and a patient. It has always been an advocate of treating both the disease and the
diseased simultaneously, taking complete care of his physical as well as mental health. For
centuries, Ayurveda has been succeeded in restoring health by using herbs and minerals as
tools. It gives a set of clear-cut instructions about the treatment plan and its duration because
each patient is unique and the methods adopted for treatment should be unique. It takes time
for a good physician to understand the patient and the disease and form a proper bond with
him/her. Then only the treatment could be planned accordingly. So time is a challenging factor
even if the doctor is skilled and the therapies are effective.
And then come the Health and wellness tourism and marketing hullabaloos.
It is an ever-changing phenomenon, constantly evolving around the needs and wants of
customers or “wellness-seekers”. And as we saw earlier, Ayurveda is indeed a catch when it
comes to wellness tourism, the glamour factor that could be converted into a huge revenue.
Ayurvedic retreats are the newest among the trends in this field.
When trends go insensitive
Ever wanted to take a breather from the hectic urban life and connect with your inner self while
taking good care of your body for a few days? Right, tempting. This temptation is the
cornerstone of health and wellness tourism. We subconsciously know that we are not living a
healthy life, and a properly tempting marketing scheme can guilt-trip you into buying whatever
they sell. It gets easier if Ayurveda is sewed onto the canvas because these days, people tend
to believe that natural and organic is the new healthy. Also, we have moved on from vacation
coziness to the staycation culture, where we get to stay in your countryside for a few days
without the turmoils of a busy life. Meanwhile, we can engage in new hobbies, explore the
neighborhood, or visit an Ayurvedic retreat to calm our nerves. Ayurvedic retreats are said to
be an exotic experience where you are offered different health packages to renew your body
and psyche, spiced up with the unsolicited use of Ayurvedic therapies and yoga. The additional
benefits of Ayurveda like rejuvenation, detoxification, immunity-boosting are bonus points when
it comes to marketing.
So what goes wrong here?
Ayurveda is not some alchemy or voodoo that will help you heal miraculously, but a way of life
that needs to be practiced without fail in order to prevent an impending disease and resolve an
occurred one. Therefore, on a serious note, if you are being told that you could rectify all your
bodily woes during a vacation season, that is an outright lie. To imbibe in the real benefits of
Ayurveda, one has to devote himself to it. Spending a vacation or staycation in a wellness
retreat for a week or so does not mean that your health is handled right; conscious living does.
Also, using a holistic healer like Ayurveda for the sake of business is nothing but mockery to the
entire system and the people who properly practice it. You can take a break from your work and
go for an ayurvedic treatment if you really wish to recharge yourself and stay healthy. That way,
you will get proper time to complete the course of treatment and your physician will get
adequate time to prescribe the same. Ayurveda can work wonders when done correctly under
the guidance of a good Ayurvedic physician, and leave you fresh and awesome.
What kind of Ayurvedic experience do you wish for, a few days long exotic treatment or the
satisfaction of a lifetime?